All Posts

The European association meetings sector is entering a new phase of growth and transformation. Our latest Congress Intelligence Unit report analyses market size, trends and strategic dynamics: rising budgets, stronger hybrid and digital capabilities, sustainability-driven site selection, and tougher bidding processes are reshaping how destinations and venues compete for international congresses.

L’Italia conquista il 3° posto mondiale nel ranking UIA 2024: un risultato storico, ma non casuale. L’analisi approfondita rivela dinamiche, opportunità e criticità del mercato congressuale italiano, con focus sulle destinazioni che guidano il cambiamento.

Editorial Note from MICE Luxury Brief In today’s fast-changing travel landscape, understanding not just the headlines but the underlying...

In the world of high-end events, exclusivity is no longer defined by lavish excess or grand displays. True luxury today is measured by...

In the luxury event world, a venue is not simply a setting — it is a decisive element that shapes the story, enhances the message, and...

Nuovi equilibri, riorientamenti strategici e un ritorno alla centralità delle destinazioni del Sud Europa Parte 1 – Scenario europeo: tra...

In Italia, parlare di congressi significa troppo spesso parlare di eventi intesi come estensione del turismo. L’equazione è radicata: un...

A perspective from the Congress Intelligence Unit The year 2024 marked a turning point for the European congress sector. After years of...

A growing number of scientific and medical societies are expanding their search for congress venues beyond national borders. What was...

Venice has always been the world’s stage for beauty and exclusivity. Yet, beyond the familiar splendour of St. Mark’s Square and the...

In the Congress 4.0 landscape, the Professional Congress Organiser (PCO) is undergoing a deep redefinition. Once seen primarily as...

Nel quadro delineato dalla pubblicazione Congressi 4.0 – Ripensare il Lavoro, le Soluzioni, le Dinamiche Economiche e le Strategie, ...

In the evolving landscape of Congress 4.0, destinations are no longer just places where events happen—they are becoming active...

L'evoluzione del mercato congressuale sta cambiando le regole del gioco. Le città tradizionalmente più attrattive per i grandi eventi...

In a time of accelerated transformation, the congress industry finds itself at a crossroads. Scientific societies, especially in the...

L'Italia vanta alcune delle più affascinanti e versatili sedi congressuali d'Europa. Dai centri storici adattati con tecnologie...

The European congress market is undergoing a fundamental shift. What was once a relatively stable landscape, dominated by...

Nel mercato congressuale 4.0, le destinazioni non competono più soltanto per la bellezza dei luoghi o la capienza delle sale. Ciò che fa...

Hybrid events are no longer a temporary solution—they have become a defining feature of the congress landscape. While virtual platforms...

For decades, ICCA rankings have been used as a benchmark to measure the success of destinations in the international congress sector....