Market Research & Strategic Analysis

knowledge
before
action

“Those who fall in love with practice without science are like a sailor who enters a ship without a helm or a compass, and who never can be certain whither he is going.”

Leonardo da Vinci

MARKET INSIGHTS FOR STRATEGIC GROWTH

At Eureka MICE International, we believe that reliable data and structured analysis are essential tools to navigate today’s complex congress market.

Through the Congress Intelligence Unit, we conduct targeted research, comparative studies, and custom analyses, helping destinations, venues, suppliers, and institutions understand trends, anticipate change, and make informed decisions.

Our research services are structured into two main areas:

SURVEYS & FIELD RESEARCH

We carry out qualitative and quantitative research projects, including:

Market research for congress and high-end tourism sectors

Custom surveys for destinations, venues, and institutions

Sample studies on emerging trends

Data collection and benchmarking

Forecasts and market outlook reports

STUDIES & STRATEGIC ANALYSIS

We provide tailored studies and analytical insights to support strategic planning and positioning, including:

• Market analysis and segmentation
• Destination and venue studies
• Strategic marketing reports
• Economic impact assessments
• SWOT analysis and competitive benchmarking
• Policy and regulatory frameworks