ANALYSIS & STRATEGY FOR CONGRESS INDUSTRY
The Congress Intelligence Unit is the research and analysis division of Eureka MICE International providing independent market intelligence for the international meetings and congress industry.
With over 30 years of field experience from our team, we monitor and interpret global trends with a special focus on Europe and Italy, delivering data-driven insights, comparative studies, and strategic guidance.
Through targeted research, market forecasts, and custom studies, we support venues, destinations, PCOs, associations, and institutions in navigating a fast-changing landscape.
A Dual-Level Perspective:
Europe & Local Markets
The Congress Intelligence Unit operates on two complementary levels:
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International Focus: Monitoring European trends, global innovations, and strategic foresight.
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Country Focus: In-depth analysis of specific national markets, with a strong specialization in Italy — continuously monitored since 1991.
This dual-level approach allows us to deliver tailored intelligence that connects global transformations with local dynamics, supporting both institutional and private actors in the congress industry.
MARKET INSIGHTS FOR STRATEGIC GROWTH
In today’s fast-changing congress industry, reliable data is the key to strategic growth.
At Congress Intelligence Unit, we turn data into actionable knowledge — and knowledge into strategy.
Through continuous research, analysis, and forecasting, we support destinations, institutions, and congress operators in:
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Understanding emerging trends
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Anticipating market shifts
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Making informed, confident decisions
OUR AREAS OF FOCUS
From tailored research to strategic consulting, the Congress Intelligence Unit provides tools to understand and guide the evolution of the international congress industry.
The Congress Intelligence Unit focuses on four key areas:
1. Market Monitoring & Trend Analysis
Continuous tracking of European and global congress trends, with a specific focus on Italy.
2. Custom Research Reports & Comparative Studies
Tailored reports and comparative analyses providing structured, actionable insights for destinations, institutions, PCOs, and venues.
3.Strategic Forecasts
In-depth forecasts to anticipate market shifts and support long-term development strategies.
4. Advisory & Strategic Support
Consultancy services to help clients define and implement effective growth strategies based on reliable market intelligence.
STRETEGIC CONTENT AND INSIGHTS - FROM EUROPE TO NATIONAL MARKETS DELIVERED VIA NEWSLETTER AND BLOG
The Congress Intelligence Journal is the editorial platform of the Congress Intelligence Unit.
It features in-depth articles, strategic commentary, and exclusive briefings designed to support congress professionals, destinations, institutions, and policymakers.
Our editorial activity is structured on two levels:
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International coverage, with a focus on European dynamics and Congress 4.0 trends
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National insights, with country-specific analysis — including a dedicated section for the Italian market
