ANALYSIS & STRATEGY FOR CONGRESS INDUSTRY
The Congress Intelligence Unit is the research and analysis branch of Eureka MICE International.
Since 1991, we have monitored the evolution of the congress market with a specific focus on Europe — and a deep, unparalleled expertise in the Italian context.
We produce data-driven insights, comparative studies, and strategic interpretations to support institutional and private stakeholders in navigating a fast-changing landscape.
A Dual-Level Perspective:
Europe & Local Markets
The Congress Intelligence Unit operates on two complementary levels:
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International Focus: European trends, global innovation, and strategic foresight.
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Country Focus: Deep-dives into specific national markets, with a strong specialization in Italy — continuously monitored since 1991.
This structure allows us to understand how global transformations interact with local dynamics, providing tailored intelligence for both institutional and private actors.
MARKET INSIGHTS FOR STRATEGIC GROWTH
In a rapidly evolving landscape, reliable data is your most powerful asset.
At Congress Intelligence Unit, we transform numbers into knowledge — and knowledge into strategy.
Through research, analysis, and forecasting, we help destinations, institutions, and congress operators understand trends, anticipate change, and make decisions with clarity and confidence.
OUR AREAS OF FOCUS
From targeted surveys to strategic analysis, CIU offers tools to understand and guide the evolution of the congress industry.
SURVEYS
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Market research
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Custom surveys
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Sample studies
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Forecasts
STUDIES & ANALYSIS
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Market analysis
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Strategic marketing
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Destination studies
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Impact assessments
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Policy & positioning papers
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Marketing plans
STRATEGIC INTELLIGENCE
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Trend monitoring
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Scenario planning
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Sector mapping
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Congress opportunity scouting
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Strategic recommendations
STRETEGIC CONTENT AND INSIGHTS - FROM EUROPE TO NATIONAL MARKETS DELIVERED VIA NEWSLETTER AND BLOG
The Congress Intelligence Journal is the editorial platform of the Congress Intelligence Unit.
It features in-depth articles, strategic commentary, and exclusive briefings designed to support congress professionals, destinations, institutions, and policymakers.
Our editorial activity is structured on two levels:
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International coverage, with a focus on European dynamics and Congress 4.0 trends
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National insights, with country-specific analysis — including a dedicated section for the Italian market
