BRIEFS & OUTLOOKS
Intelligence Paper Series
Evidence-based research for destination strategy and congress policy
The Congress Intelligence Unit Intelligence Paper Series brings together original research publications examining the structural evolution of the international meetings industry through evidence-based analysis and long-term strategic interpretation.
Each paper explores a specific strategic issue affecting destination competitiveness, governance, congress policy and international association meetings, providing independent insights for destination leaders, public institutions, convention bureaux, researchers and industry professionals.
The series is published on an ongoing basis, with each paper numbered sequentially as part of a coherent programme of research.
Strategic Market Report | Focus Italia
Il Ranking UIA 2025
Oltre la classifica:
una lettura strategica del sistema congressuale italiano
A strategic outlook on the evolving congress landscape in Europe.
This publication by the Congress Intelligence Unit explores the key transformations shaping the future of international conferences: from shifting decision-making criteria and the role of destinations, to the growing importance of alliances, technologies, and strategic positioning.
A concise yet in-depth guide for destinations, venues, PCOs and stakeholders who want to anticipate change and seize new opportunities in 2026 and beyond.
View the flipbook version
2026 Outlook
Rethinking the Rules and Seizing
the New Opportunities
Trends, Strategies, and Insights to Navigate the New Era of International Conferences
A strategic outlook on the evolving congress landscape in Europe.
This publication by the Congress Intelligence Unit explores the key transformations shaping the future of international conferences: from shifting decision-making criteria and the role of destinations, to the growing importance of alliances, technologies, and strategic positioning.
A concise yet in-depth guide for destinations, venues, PCOs and stakeholders who want to anticipate change and seize new opportunities in 2026 and beyond.
View the flipbook version
2026 Outlook
Congressi tra nuove regole del gioco e grandi occasioni
Dinamiche evolutive, scenari emergenti, strategie vincenti
Un’analisi ragionata delle tendenze, dei dati e delle opportunità che plasmeranno il mercato congressuale nel 2026.
Dalle trasformazioni post-pandemia alla centralità delle destinazioni, dai nuovi modelli organizzativi all’impatto dei congressi internazionali, il documento traccia un quadro chiaro e strategico per istituzioni, operatori e stakeholder che vogliano affrontare il futuro con consapevolezza e visione.
Visualizza in versione sfogliabile
European Association
Meetings Market 2025 –
Trends, Data and Strategic
Insights
Developed by the Congress Intelligence Unit of Eureka MICE International, this study examines the current size and dynamics of the European association meetings market. It integrates data from leading international sources with over three decades of proprietary market observation, offering trends, opportunities and actionable insights for professionals and destinations.
UIA 2024 – IL CASO ITALIA: ANALISI STRUTTURALE E PROSPETTIVE
Lettura approfondita dei dati del 66° UIA International Meetings Statistics Report: dinamiche, meriti e limiti del posizionamento italiano nel mercato congressuale globale
(in collaborazione con UIA – Union of International Associations)
