Where Market Knowledge Meets
High-End MICE
Eureka MICE International – Experience, Strategy, and Connections Since 1991
We create tools and events that connect destinations, suppliers, and high-end buyers across Europe and beyond.
About Eureka MICE International
Since 1991, Eureka MICE International has been creating strategic tools for destinations and operators in the meetings and events industry.
We focus on delivering results for high-end and specialized segments, combining tailored B2B event organization, destination marketing, and market intelligence services.
Discover more about our approach and guiding values in [Our Philosophy].
What We Do
At Eureka MICE International, our work is structured around two specialized areas within the international meetings and events industry:
-
Congress Market (Association and Institutional Events)
-
High-End MICE Market (Corporate, Incentive, Luxury Experiences)
On both areas, we focus on three main types of activities:
1. Independent Market Research and Analysis
-
Congress Intelligence Unit: Market studies, reports, and strategic insights dedicated to the international congress industry, with a special focus on associations and scientific societies.
-
The Luxury MICE Brief: Editorial content, analysis, and insights on trends and strategies in the high-end MICE segment.
2. Strategic B2B Event Organization
-
Association Days Europe: The reference platform for venues and suppliers to meet association leaders and scientific societies.
-
MICE Trade Show: The exclusive B2B gathering dedicated to high-end MICE suppliers and international buyers.
3. Tailored Marketing and Consultancy Services
-
Destination marketing and branding strategies.
-
Custom promotional projects for venues, destinations, and institutions.
-
Advisory services based on market intelligence.