Giancarlo Leporatti
Founder & CEO
Experience Innovation
Sustainability
I’ve been navigating the world of meetings and events since 1978 — when my hair was darker, but the passion was just as strong.
Over the decades, one thing has never changed: an unwavering pursuit of quality.
At Eureka MICE International, I’ve shaped a vision that blends solid experience with a forward-thinking approach — driven by innovation and a lasting commitment to sustainable value. For our clients, for the market, and for the future of the industry.
Our mission? To connect ideas and people through strategy, precision and creativity.
Here’s to meaningful meetings — and to the tools that make them possible.
Eureka MICE International is a strategic hub for destinations and operators in the MICE and high-end tourism sectors.
We connect supply and demand through targeted formats, specialised B2B events and high-impact promotional tools.
Our strength lies in experience, market intelligence and the ability to transform scouting into measurable opportunities.
By combining deep sector knowledge with an agile international network, we help destinations, venues and suppliers position themselves more effectively — and grow in the markets that matter most.
Our Strengths
STATE-OF-ART TOOLS
We manage one of the most qualified and up-to-date databases in the MICE industry, thanks to continuous monitoring and scouting.
Our system allows detailed segmentation by country, market type, and event profile — making it an essential asset for high-impact promotional actions.
TARGETED B2B WORKSHOPS
We organise exclusive workshops focused on specific market segments.
Each event is built around a high number of carefully selected Buyers and an innovative format that ensures excellent results and highly competitive ROI.
EUROPEAN EVENTS OBSERVATORY
We map and analyse international Open Venue Events across Europe, offering detailed insights by country and sector.
This tool helps destinations and venues align their strategies with emerging trends and seize new business opportunities.
INSIGHTS & CONNECTIONS
We combine continuous market intelligence with customised promotional actions.
Through our European Events Observatory, we analyse Open Venue Events across Europe and identify trends by country and sector.
Thanks to direct scouting and strong buyer relations, we design targeted campaigns aligned with each client’s goals — ensuring meaningful connections and measurable results.