Where Market Knowledge Meets
High-End MICE
Independent intelligence, strategic tools and tailored services for the international MICE, high-end travel and scientific congress markets.
We create tools and events that connect destinations, suppliers, and high-end buyers across Europe and beyond.
About Eureka MICE International
Since 1991, Eureka MICE International has been creating strategic tools for destinations and operators in the meetings and events industry.
We focus on delivering results for high-end and specialized segments, combining tailored B2B event organization, destination marketing, and market intelligence services.
Discover more about our approach and guiding values in [Our Philosophy].
What We Do
At Eureka MICE International, our work is structured around two specialized areas within the international meetings and events industry:
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Congress Market (Association and Institutional Events)
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High-End MICE Market (Corporate, Incentive, Luxury Experiences)
On both areas, we focus on three main types of activities:
1. Independent Market Research and Analysis
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Congress Intelligence Unit: Market studies, reports, and strategic insights dedicated to the international congress industry, with a special focus on associations and scientific societies.
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The Luxury MICE Brief: Editorial content, analysis, and insights on trends and strategies in the high-end MICE segment.
2. Strategic B2B Event Organization
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Association Days Europe: The reference platform for venues and suppliers to meet association leaders and scientific societies.
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MICE Trade Show: The exclusive B2B gathering dedicated to high-end MICE suppliers and international buyers.
3. Tailored Marketing and Consultancy Services
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Destination marketing and branding strategies.
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Custom promotional projects for venues, destinations, and institutions.
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Advisory services based on market intelligence.
Why Choose Eureka MICE International
• Over 40 years of proven experience in the MICE and congress industry.
• A unique focus on high-end, specialized segments.
• An extensive Europe-wide network of qualified buyers, suppliers, and industry professionals.
Behind the Research
Giancarlo Leporatti
Founder of Eureka MICE International and Director of the Congress Intelligence Unit.
For more than four decades he has specialised in congress market analysis, destination development, strategic B2B events and international meetings. His publications and market studies have contributed to the understanding of structural changes affecting the congress industry and historic destinations.
Explore Giancarlo Leporatti’s profile and publications →
Discover the complete collection of essays, publications and strategic studies →
Our Flagship Events
MICE Trade Show
The exclusive B2B gathering dedicated to the high-end MICE community.
Two days of personalized one-to-one meetings in Venice’s most prestigious venues, connecting suppliers and top international buyers.
Participation is available through application and qualification, ensuring that only relevant and qualified suppliers and buyers join the event.
Visit the official website to discover the program and participation options.
The only B2B event where presidents and senior representatives of European associations and medico-scientific societies, together with the most active European PCOs, meet carefully selected venues and suppliers to define the location of their future congresses.
Visit the official website to learn more about the event and how to join.
Association Days Europe
Frequently Asked Questions (FAQ)
What type of clients does Eureka MICE International work with?
We work with luxury hotels, convention centres, destinations, DMCs, PCOs, public institutions, and private corporations seeking high-end event solutions.
How can I participate in MICE Trade Show?
Participation is available through application and qualification.
Please contact us for details or visit the official event websites.
What is the Congress Intelligence Unit?
It is our in-house research team, dedicated to providing market intelligence and insights for the international meetings and congress industry.
What is The Luxury MICE Brief?
The Luxury MICE Brief is our editorial platform focusing on analysis, insights, and trends in the high-end MICE segment — including corporate, incentive, and luxury event strategies.
Where is Eureka MICE International based?
Our head office is in Malta, with operational activities and partnerships across Europe.
👉 For a full list of frequently asked questions about our services and events, please visit our dedicated FAQ page here:
[Go to FAQ Page →]