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Eureka MICE Insights
Strategic perspectives on the evolving congress and high-end MICE industry.
This section gathers insights, analysis and editorial perspectives developed through the Congress Intelligence Unit and The Luxury MICE Brief.
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The Rise of Luxury in the MICE Industry: An Outlook
In the ever-evolving landscape of the MICE industry (Meetings, Incentives, Conferences, and Events), a notable shift towards luxury...
2 min read
The New High-End Traveler Profile
The profile of the new high-end traveler has evolved significantly in recent years. These discerning travelers are willing to spend...
2 min read
The Trend of Wellness Tourism: A Luxurious Experience for Body and Mind
Wellness tourism has become a fundamental component of the luxury market, offering travelers regenerative experiences that go beyond mere...
1 min read
High-end: why it's a new form of Luxury tourism
High-end experiential tourism is a relatively new phenomenon that has distant roots. It represents the tip of the iceberg of a much...
2 min read
Exploring the Cutting-Edge Trends and Dynamics in High-End Tourism
The high-end tourism market is undergoing a series of remarkable transformations. In recent years, several key trends and economic shifts...
2 min read
The Evolution of Luxury Tourism: At the Roots of Experiential Tourism
Especially in the world of high-end tourism, memorable experiences have become the most valuable currency. These travelers are indeed seeking emotions based on unique and authentic experiences that leave a lasting impression. In general, this condition is driving more and more people to prefer investing in intangible consumer goods rather than material ones. The research group Amit Kumar from Cornell University explains this well. They summarized the results of research on co
2 min read
Maverick Cafè Journal n.5: What a Maverick Life!
How does the world still manage to surprise us? And how can travel still surprise us? To experience, to get excited, to experience what...
3 min read
Maverick Cafè Journal n.4: Arena, Amore, Amarone. The three A of Verona
Once upon a time there was an Arena, yet it was a place left to itself. Certainly not abandoned, but not the cultural star of a city that...
2 min read
Maverick Café Journal n.3: Carattere Veneziano. Five characters share their stories
Like a Café, at the same table telling us what Venetian Character is. A way of life, a vision, a city through the eyes of six men who...
2 min read
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