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Eureka MICE Blog
A curated hub of perspectives and stories
From congress intelligence to high-end experiential trends, this blog brings together all our voices — from Congress Intelligence Unit, The Luxury MICE Brief, Maverick News and beyond
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MICE high-end & Luxury
Trends, insights, and strategies in luxury and high-end MICE, from exclusive venues to experiential travel and premium event design.
Shifting Priorities: What the U.S. Market Is Really Telling Us — And Why Europe Is the Safer Bet for High-End MICE
Editorial Note from MICE Luxury Brief In today’s fast-changing travel landscape, understanding not just the headlines but the underlying...
3 min read
The Rise of Hyper-Personalization: How Luxury Events Are Redefining Exclusivity
In the world of high-end events, exclusivity is no longer defined by lavish excess or grand displays. True luxury today is measured by...
1 min read
The Power of the Perfect Match: When a Venue Becomes Part of the Experience
In the luxury event world, a venue is not simply a setting — it is a decisive element that shapes the story, enhances the message, and...
1 min read
Venice Beyond the Icon: Hidden Luxury for Discerning Events
Venice has always been the world’s stage for beauty and exclusivity. Yet, beyond the familiar splendour of St. Mark’s Square and the...
1 min read
The Rise of Luxury in the MICE Industry: An Outlook
In the ever-evolving landscape of the MICE industry (Meetings, Incentives, Conferences, and Events), a notable shift towards luxury...
2 min read
The New High-End Traveler Profile
The profile of the new high-end traveler has evolved significantly in recent years. These discerning travelers are willing to spend...
2 min read
The Trend of Wellness Tourism: A Luxurious Experience for Body and Mind
Wellness tourism has become a fundamental component of the luxury market, offering travelers regenerative experiences that go beyond mere...
1 min read
High-end: why it's a new form of Luxury tourism
High-end experiential tourism is a relatively new phenomenon that has distant roots. It represents the tip of the iceberg of a much...
2 min read
Exploring the Cutting-Edge Trends and Dynamics in High-End Tourism
The high-end tourism market is undergoing a series of remarkable transformations. In recent years, several key trends and economic shifts...
2 min read
The Evolution of Luxury Tourism: At the Roots of Experiential Tourism
Especially in the world of high-end tourism, memorable experiences have become the most valuable currency. These travelers are indeed...
2 min read
Navigating Changing Markets
High-end markets have profoundly changed: customer needs, key players, and the very concept of luxury. And the evolution is still...
2 min read
The Revival of Tourism and the Long Wave of High-End Luxury
Soon, tourism will restart as the fear of the virus diminishes due to effective vaccines and treatments. However, it won't be a mass...
2 min read
1) Business Travel… Quo vadis?
The Focus of Eureka MICE International The first focus is dedicated to the evolutions of Business Travel and the implications for other...
2 min read
How is the Meeting Industry changing in the post-COVID-19 era?
The Focus of Eureka MICE International One of the great uncertainties in this post-COVID-19 phase is understanding what the future...
1 min read
At my signal, unleash hell!
We are experiencing the most delicate moment of this COVID-19 ordeal. There are many problems that operators are facing as they...
2 min read
Forecasting MICE scenarios post-Covid-19
Flash previews Driving the restart will be the Congress segment, which will be the hard core of the MICE market, with the certainty of...
1 min read
Breakdown: US traveller trends
The survey conducted between 20 and 22 April by Overseas Leisure Group, one of the largest luxury travel operators with headquarters in...
1 min read
Events and high-end tourism: The challenge is between who can be more reassuring
At this difficult time when the world has in any case resumed production, even the Italian Meeting Industry, in order to keep up with...
2 min read
How to make the customer choose you? ...All about feeling
The tourism market is changing radically. Today, especially in the high-end segment, customers no longer choose on the basis of product...
2 min read
New trends in high-end tourism markets
Over the last decade, like the world of consumption, the way we travel has also undergone a progressive transformation. The strategic...
2 min read
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