Eureka MICE Blog

A curated hub of perspectives and stories

From congress intelligence to high-end experiential trends, this blog brings together all our voices — from Congress Intelligence Unit, The Luxury MICE Brief, Maverick News and beyond

Congress International Trends

Explore global congress trends, strategic developments, and innovations from across the international meetings landscape – curated by the Congress Intelligence Unit.

European Congress Market 2024: Strategic Insights and Emerging Trends

A perspective from the Congress Intelligence Unit The year 2024 marked a turning point for the European congress sector. After years of...

Congress International Trends

3 min read

Beyond Borders: The Deconstruction of the Congress Market

A growing number of scientific and medical societies are expanding their search for congress venues beyond national borders. What was...

Congress International Trends

1 min read

PCO in a Congress Hall during the attendees registration

Rethinking the Role of the PCO in Congress 4.0

In the Congress 4.0 landscape, the Professional Congress Organiser (PCO) is undergoing a deep redefinition. Once seen primarily as...

Congress International Trends

1 min read

Destinations in Congress 4.0: From Venue to Experience

In the evolving landscape of Congress 4.0, destinations are no longer just places where events happen—they are becoming active...

Congress International Trends

2 min read

conference delegates on their way to a futuristic eco-sustainable convention centre surrounded by nature

Congress 4.0 – A New Framework for a Changing Industry

In a time of accelerated transformation, the congress industry finds itself at a crossroads. Scientific societies, especially in the...

Congress International Trends

1 min read

Congress in Transition: Understanding the New Market Dynamics

The European congress market is undergoing a fundamental shift. What was once a relatively stable landscape, dominated by...

Congress International Trends

1 min read

Hybrid Events and the Geography of Participation

Hybrid events are no longer a temporary solution—they have become a defining feature of the congress landscape. While virtual platforms...

Congress International Trends

1 min read

Why ICCA Rankings Don’t Tell the Whole Story

For decades, ICCA rankings have been used as a benchmark to measure the success of destinations in the international congress sector....

Congress International Trends

3 min read

Congress Market: Now Is the Time to Build Competitive Advantage

Following the post-pandemic rebound, the congress market is heading toward a structural realignment. Despite the initial “tsunami effect”...

Congress International Trends

1 min read

The Golden Biennium of Congresses

According to a market survey conducted by Eureka MICE International, the association congress sector is set to experience a 37% increase...

Congress International Trends

2 min read

When a Congress Becomes an Experience

Rethinking how we organize congresses and conferences is not only necessary, but possible — with more sustainable, flexible, and safe...

Congress International Trends

3 min read

Strong Growth in International Congresses Worldwide: +11% in 2019

The international congress industry continued its upward trend in 2019, with a significant +11% increase compared to 2018 , reaching...

Congress International Trends

2 min read