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Eureka MICE Blog
A curated hub of perspectives and stories
From congress intelligence to high-end experiential trends, this blog brings together all our voices — from Congress Intelligence Unit, The Luxury MICE Brief, Maverick News and beyond
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Congress International Trends
Explore global congress trends, strategic developments, and innovations from across the international meetings landscape – curated by the Congress Intelligence Unit.
European Association Meetings Market 2025 – Growth, Change and New Competitive Dynamics
The European association meetings sector is entering a new phase of growth and transformation. Our latest Congress Intelligence Unit report analyses market size, trends and strategic dynamics: rising budgets, stronger hybrid and digital capabilities, sustainability-driven site selection, and tougher bidding processes are reshaping how destinations and venues compete for international congresses.
2 min read
European Congress Market 2024: Strategic Insights and Emerging Trends
A perspective from the Congress Intelligence Unit The year 2024 marked a turning point for the European congress sector. After years of...
3 min read
Beyond Borders: The Deconstruction of the Congress Market
A growing number of scientific and medical societies are expanding their search for congress venues beyond national borders. What was...
1 min read
Rethinking the Role of the PCO in Congress 4.0
In the Congress 4.0 landscape, the Professional Congress Organiser (PCO) is undergoing a deep redefinition. Once seen primarily as...
1 min read
Destinations in Congress 4.0: From Venue to Experience
In the evolving landscape of Congress 4.0, destinations are no longer just places where events happen—they are becoming active...
2 min read
Congress 4.0 – A New Framework for a Changing Industry
In a time of accelerated transformation, the congress industry finds itself at a crossroads. Scientific societies, especially in the...
1 min read
Congress in Transition: Understanding the New Market Dynamics
The European congress market is undergoing a fundamental shift. What was once a relatively stable landscape, dominated by...
1 min read
Hybrid Events and the Geography of Participation
Hybrid events are no longer a temporary solution—they have become a defining feature of the congress landscape. While virtual platforms...
1 min read
Why ICCA Rankings Don’t Tell the Whole Story
For decades, ICCA rankings have been used as a benchmark to measure the success of destinations in the international congress sector....
3 min read
Congress Market: Now Is the Time to Build Competitive Advantage
Following the post-pandemic rebound, the congress market is heading toward a structural realignment. Despite the initial “tsunami effect”...
1 min read
The Golden Biennium of Congresses
According to a market survey conducted by Eureka MICE International, the association congress sector is set to experience a 37% increase...
2 min read
When a Congress Becomes an Experience
Rethinking how we organize congresses and conferences is not only necessary, but possible — with more sustainable, flexible, and safe...
3 min read
Strong Growth in International Congresses Worldwide: +11% in 2019
The international congress industry continued its upward trend in 2019, with a significant +11% increase compared to 2018 , reaching...
2 min read
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