Congress Market: Now Is the Time to Build Competitive Advantage

Following the post-pandemic rebound, the congress market is heading toward a structural realignment. Despite the initial “tsunami effect” of recovery, long-term volumes are expected to settle at levels 10–15% below 2019. This decline is largely due to events that organizers have permanently shifted to virtual formats.

That’s why the current phase—still dynamic and full of movement—is a valuable window of opportunity. It’s the right time to build new relationships, explore fresh partnerships, and secure future business.

In this context, Association Days stands out as a strategic event. As the only workshop in Europe fully dedicated to the congress market, it offers a unique format where, in just two days, participants can meet both leading PCOs and key decision-makers—namely, the presidents of associations and medico-scientific societies with congresses in planning.

These highly sought-after buyers, often difficult to reach, attend Association Days to select venues for their upcoming events.

If your goal is to grow in the congress sector, Association Days is a must-attend opportunity—especially now, when the market is undergoing rapid transformation.