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Eureka MICE Blog
A curated hub of perspectives and stories
From congress intelligence to high-end experiential trends, this blog brings together all our voices — from Congress Intelligence Unit, The Luxury MICE Brief, Maverick News and beyond
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Congressi Internazionali: Perché l’Italia Non Riesce a Convertire l’interesse in risultati concreti
L’Italia è, nell’immaginario collettivo, una delle destinazioni più desiderabili al mondo per ospitare eventi internazionali. Arte,...
2 min read
L’Illusione del Primato: Come Nascono e Si Diffondono i Dati Fuorvianti nel Turismo Congressuale
Nel mondo ipercompetitivo del turismo congressuale, i dati statistici giocano un ruolo decisivo nel definire strategie, orientare...
2 min read
Esperti per finta: un rischio reale per il settore congressuale
In un settore complesso e competitivo come quello congressuale, la richiesta di competenze è sempre più alta. Purtroppo, però, a questa...
2 min read
Da Campioni a Fanalini di Coda: Scontro di dati sul Turismo Congressuale Italiano
I dati che emergono dal 65° Report di UIA (Union of International Associations), divulgati in anteprima ai soli membri, (disponibili al...
2 min read
The Rise of Luxury in the MICE Industry: An Outlook
In the ever-evolving landscape of the MICE industry (Meetings, Incentives, Conferences, and Events), a notable shift towards luxury...
2 min read
The New High-End Traveler Profile
The profile of the new high-end traveler has evolved significantly in recent years. These discerning travelers are willing to spend...
2 min read
The Trend of Wellness Tourism: A Luxurious Experience for Body and Mind
Wellness tourism has become a fundamental component of the luxury market, offering travelers regenerative experiences that go beyond mere...
1 min read
High-end: why it's a new form of Luxury tourism
High-end experiential tourism is a relatively new phenomenon that has distant roots. It represents the tip of the iceberg of a much...
2 min read
Exploring the Cutting-Edge Trends and Dynamics in High-End Tourism
The high-end tourism market is undergoing a series of remarkable transformations. In recent years, several key trends and economic shifts...
2 min read
The Evolution of Luxury Tourism: At the Roots of Experiential Tourism
Especially in the world of high-end tourism, memorable experiences have become the most valuable currency. These travelers are indeed...
2 min read
Maverick Cafè Journal n.5: What a Maverick Life!
How does the world still manage to surprise us? And how can travel still surprise us? To experience, to get excited, to experience what...
3 min read
Maverick Cafè Journal n.4: Arena, Amore, Amarone. The three A of Verona
Once upon a time there was an Arena, yet it was a place left to itself. Certainly not abandoned, but not the cultural star of a city that...
2 min read
Maverick Café Journal n.3: Carattere Veneziano. Five characters share their stories
Like a Café, at the same table telling us what Venetian Character is. A way of life, a vision, a city through the eyes of six men who...
2 min read
Maverick Café Journal n.2: Mediterranean F&W identities. Sicily and Slovenia gourmand destinations
Ever since Maverick opened, we prefer to talk about a destination, a unique experience every time. But it happens that there is a need...
2 min read
Maverick Café Journal n.1: Stories from a naturally sparkling land
Intense is the poignant green of the contours that mark and draw the hills of the Treviso area where the most precious quality of...
2 min read
Maverick Cafè: the first live event about the stories of people who travel differently
What happens when you bring together people who share a passion for travel, but who live it in an original, innovative, and sometimes...
2 min read
Three pieces for a journey through the mosaic art of northeastern Italy
There is an art form to admire, ancient and meticulous, sacred and profane. And three cities that are examples and custodians of...
2 min read
Travel in search of the characters and places of the books we loved
A book is perhaps the most immediate way to begin a journey, second perhaps only to feet for walking. Literary tourism has been with us...
3 min read
Discover the majesty of the Alps from the most scenic golf courses
The Alpine setting is certainly among the most fascinating areas to enjoy the beauty and relaxation of an 18-hole journey. There are many...
2 min read
Fes and its medieval culinary heritage
History and food are an inseparable combination. One modifies the other, brings out its peculiar aspects, and modifies people's culture....
2 min read
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