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Eureka MICE Insights
Strategic perspectives on the evolving congress and high-end MICE industry.
This section gathers insights, analysis and editorial perspectives developed through the Congress Intelligence Unit and The Luxury MICE Brief.
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A glass of Malvasia: a wine with the flavor of Venice and the Mediterranean
Malvasia is one of the oldest and most widespread wines of the Mediterranean, but also one of the most complex. It includes several...
3 min read
Olive oil tourism is a journey of discovery and delight of the Mediterranean liquid gold
Olive oil is one of the most emblematic products of Mediterranean cuisine and culture. It is also increasingly used in cuisines far from...
2 min read
Welcome to Maverick Cafè. Born 2b Unconventional.
When planning a trip, what do you expect to find when you arrive at your destination? Every suitcase holds an empty metaphorical corner...
3 min read
The Warm Heart of the Volcano
The only hotel in Italy with two Michelin-starred restaurants stands on a volcano that emerges from the Mediterranean. The hotel has decided that now is the right time to reinvent itself on the events scene. We will talk about how it is planning its future and how the beauty of the region and the people’s enthusiasm make it an exceptional resource It is an island that has retained all the wonder and magic of its sacred, ancient roots. You can breathe it in as soon as you arri
5 min read
Congress Market: Now Is the Time to Build Competitive Advantage
Following the post-pandemic rebound, the congress market is heading toward a structural realignment. Despite the initial “tsunami effect”...
1 min read
A lezione dall'Europa
Intervista al professor Massimo Carlini, presidente Società Italiana di Chirurgia Congressi internazionali: perché l'Italia non riesce a...
5 min read
The Role of Scientific Societies in the Evolution of Medical Congresses
Conversation with Professor Massimo Carlini President, Italian Society of Surgery In this conversation, Professor Massimo Carlini reflects on the evolving role of scientific congresses in medical education, the impact of the pandemic on professional exchange, and the opportunities and challenges that Italy faces as a destination for international congresses. Professor Massimo Carlini has participated in more than 700 national and international congresses, delivered over 400
4 min read
Ci vogliono le istituzioni
Intervista al professor Roberto Verna Congressi Internazionali: Perché l'Italia non riesce a decollare Professor Roberto Verna...
3 min read
International Congresses and the Role of Institutions
Conversation with Professor Roberto Verna Professor Roberto Verna Professor Roberto Verna is President of WASPaLM and of the Academy for Health and Clinical Research. He previously served as President of SIPMeL . Throughout his career he has organised numerous international congresses, often serving as Scientific Secretary. His professional activity has been recognised through several awards, including the Leone d’Oro – Congress Ambassador Award promoted by Eureka MICE Inte
4 min read
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