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Eureka MICE Insights
Strategic perspectives on the evolving congress and high-end MICE industry.
This section gathers insights, analysis and editorial perspectives developed through the Congress Intelligence Unit and The Luxury MICE Brief.
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The Warm Heart of the Volcano
The only hotel in Italy with two Michelin-starred restaurants stands on a volcano that emerges from the Mediterranean. The hotel has decided that now is the right time to reinvent itself on the events scene. We will talk about how it is planning its future and how the beauty of the region and the people’s enthusiasm make it an exceptional resource It is an island that has retained all the wonder and magic of its sacred, ancient roots. You can breathe it in as soon as you arri
5 min read
Congress Market: Now Is the Time to Build Competitive Advantage
Following the post-pandemic rebound, the congress market is heading toward a structural realignment. Despite the initial “tsunami effect”...
1 min read
A lezione dall'Europa
Intervista al professor Massimo Carlini, presidente Società Italiana di Chirurgia Congressi internazionali: perché l'Italia non riesce a...
5 min read
The Role of Scientific Societies in the Evolution of Medical Congresses
Conversation with Professor Massimo Carlini President, Italian Society of Surgery In this conversation, Professor Massimo Carlini reflects on the evolving role of scientific congresses in medical education, the impact of the pandemic on professional exchange, and the opportunities and challenges that Italy faces as a destination for international congresses. Professor Massimo Carlini has participated in more than 700 national and international congresses, delivered over 400
4 min read
Ci vogliono le istituzioni
Intervista al professor Roberto Verna Congressi Internazionali: Perché l'Italia non riesce a decollare Professor Roberto Verna...
3 min read
International Congresses and the Role of Institutions
Conversation with Professor Roberto Verna Professor Roberto Verna Professor Roberto Verna is President of WASPaLM and of the Academy for Health and Clinical Research. He previously served as President of SIPMeL . Throughout his career he has organised numerous international congresses, often serving as Scientific Secretary. His professional activity has been recognised through several awards, including the Leone d’Oro – Congress Ambassador Award promoted by Eureka MICE Inte
4 min read
Arriva lo tsunami dei congressi
7.500 saranno gli eventi internazionali che si riverseranno sul mercato europeo nei mesi immediatamente successivi alla fine...
2 min read
Hidden Tuscany
The Casentino Valley - Magical Landscapes and Old-age Traditions Needless to say, Florence is one of the most beautiful, popular and visited destination in the world. Not only Florence, but also the nearby Chianti area, with its unique landscape designed by green, gentle hills covered with vineyards and olive groves. What is less known is that just an hour far from Florence, following the Arno river on the way to Arezzo, lies a surprisingly beautiful, unspoiled and untouris
3 min read
Navigating Changing Markets
High-end markets have profoundly changed: customer needs, key players, and the very concept of luxury. And the evolution is still ongoing. The pandemic continues its work of dismantling the industrialized tourism system. All models and benchmarks have changed, upturned from the roots. Customer needs have evolved, and market players are constantly transforming. The traditional tourism industry, with its planning, standards, and business logics, is progressively disintegrating,
2 min read
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