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Eureka MICE Insights
Strategic perspectives on the evolving congress and high-end MICE industry.
This section gathers insights, analysis and editorial perspectives developed through the Congress Intelligence Unit and The Luxury MICE Brief.
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The Role of Scientific Societies in the Evolution of Medical Congresses
Conversation with Professor Massimo Carlini President, Italian Society of Surgery In this conversation, Professor Massimo Carlini reflects on the evolving role of scientific congresses in medical education, the impact of the pandemic on professional exchange, and the opportunities and challenges that Italy faces as a destination for international congresses. Professor Massimo Carlini has participated in more than 700 national and international congresses, delivered over 400
4 min read
Ci vogliono le istituzioni
Intervista al professor Roberto Verna Congressi Internazionali: Perché l'Italia non riesce a decollare Professor Roberto Verna...
3 min read
International Congresses and the Role of Institutions
Conversation with Professor Roberto Verna Professor Roberto Verna Professor Roberto Verna is President of WASPaLM and of the Academy for Health and Clinical Research. He previously served as President of SIPMeL . Throughout his career he has organised numerous international congresses, often serving as Scientific Secretary. His professional activity has been recognised through several awards, including the Leone d’Oro – Congress Ambassador Award promoted by Eureka MICE Inte
4 min read
Arriva lo tsunami dei congressi
7.500 saranno gli eventi internazionali che si riverseranno sul mercato europeo nei mesi immediatamente successivi alla fine...
2 min read
Hidden Tuscany
The Casentino Valley - Magical Landscapes and Old-age Traditions Needless to say, Florence is one of the most beautiful, popular and visited destination in the world. Not only Florence, but also the nearby Chianti area, with its unique landscape designed by green, gentle hills covered with vineyards and olive groves. What is less known is that just an hour far from Florence, following the Arno river on the way to Arezzo, lies a surprisingly beautiful, unspoiled and untouris
3 min read
Navigating Changing Markets
High-end markets have profoundly changed: customer needs, key players, and the very concept of luxury. And the evolution is still ongoing. The pandemic continues its work of dismantling the industrialized tourism system. All models and benchmarks have changed, upturned from the roots. Customer needs have evolved, and market players are constantly transforming. The traditional tourism industry, with its planning, standards, and business logics, is progressively disintegrating,
2 min read
LEONI D'ORO AGLI AMBASCIATORI D'ITALIA PER IL CONGRESSUALE
Eureka MICE International in collaborazione con destinazioni e location italiane ha istituito il premio Leoni d’Oro agli Ambasciatori...
1 min read
The Golden Biennium of Congresses
According to a market survey conducted by Eureka MICE International, the association congress sector is set to experience a 37% increase...
2 min read
The Revival of Tourism and the Long Wave of High-End Luxury
Soon, tourism will restart as the fear of the virus diminishes due to effective vaccines and treatments. However, it won't be a mass tourism boom. While mass tourism will eventually return, reaching pre-COVID levels will take time, requiring the complex machinery of the tourism industry to operate at full capacity once again. This period may be too prolonged for the survival of many economies dependent on such tourism. What will instead occur is the long wave of a more sophi
2 min read
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