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Eureka MICE Insights
Strategic perspectives on the evolving congress and high-end MICE industry.
This section gathers insights, analysis and editorial perspectives developed through the Congress Intelligence Unit and The Luxury MICE Brief.
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Arriva lo tsunami dei congressi
7.500 saranno gli eventi internazionali che si riverseranno sul mercato europeo nei mesi immediatamente successivi alla fine...
2 min read
Hidden Tuscany
The Casentino Valley - Magical Landscapes and Old-age Traditions Needless to say, Florence is one of the most beautiful, popular and visited destination in the world. Not only Florence, but also the nearby Chianti area, with its unique landscape designed by green, gentle hills covered with vineyards and olive groves. What is less known is that just an hour far from Florence, following the Arno river on the way to Arezzo, lies a surprisingly beautiful, unspoiled and untouris
3 min read
Navigating Changing Markets
High-end markets have profoundly changed: customer needs, key players, and the very concept of luxury. And the evolution is still ongoing. The pandemic continues its work of dismantling the industrialized tourism system. All models and benchmarks have changed, upturned from the roots. Customer needs have evolved, and market players are constantly transforming. The traditional tourism industry, with its planning, standards, and business logics, is progressively disintegrating,
2 min read
LEONI D'ORO AGLI AMBASCIATORI D'ITALIA PER IL CONGRESSUALE
Eureka MICE International in collaborazione con destinazioni e location italiane ha istituito il premio Leoni d’Oro agli Ambasciatori...
1 min read
The Golden Biennium of Congresses
According to a market survey conducted by Eureka MICE International, the association congress sector is set to experience a 37% increase...
2 min read
The Revival of Tourism and the Long Wave of High-End Luxury
Soon, tourism will restart as the fear of the virus diminishes due to effective vaccines and treatments. However, it won't be a mass tourism boom. While mass tourism will eventually return, reaching pre-COVID levels will take time, requiring the complex machinery of the tourism industry to operate at full capacity once again. This period may be too prolonged for the survival of many economies dependent on such tourism. What will instead occur is the long wave of a more sophi
2 min read
Forte crescita dei congressi internazionali nel mondo: +11% nel 2019
Con +11% rispetto al 2018, relativo ai 12.472 incontri internazionali realizzati nel 2019, continua la crescita dell’Industria mondiale dei congressi internazionali. E’ quanto emerge dalla 61° edizione dell’annuale rapporto sulle statistiche dei meeting internazionali recentemente pubblicato da UIA l’Unione delle Associazioni Internazionali con sede a Bruxelles. I dati in sintesi: Relativamente ai continenti: L’Europa, con il 49%, pur continuando a mantenere la posizione di
2 min read
1) Business Travel… Quo vadis?
The Focus of Eureka MICE International The first focus is dedicated to the evolutions of Business Travel and the implications for other segments of the Meeting Industry. The interviews we are conducting on the topic with buyers from various countries reveal very different opinions, but their responses show an almost total convergence on the following analysis. During the lockdown, online meetings were the only possible way for companies, managers, and professionals to interac
2 min read
How is the Meeting Industry changing in the post-COVID-19 era?
The Focus of Eureka MICE International One of the great uncertainties in this post-COVID-19 phase is understanding what the future scenarios for tourism, and particularly the Meeting Industry, will be. With the exception of the congress sector, which has a well-defined schedule enriched by the many events postponed during the lockdown phase, tourism markets in general are experiencing a period of stagnation due to the uncertainty and fears produced by the pandemic regarding t
1 min read
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