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Eureka MICE Insights
Strategic perspectives on the evolving congress and high-end MICE industry.
This section gathers insights, analysis and editorial perspectives developed through the Congress Intelligence Unit and The Luxury MICE Brief.
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High-end MICE market trends - Survey 2019
The concept of luxury is rapidly changing, opening up to factors no longer strictly tied to wealth, but to a new culturally elevated and...
3 min read


Luxury - Luxury - Luxury
"Luxury travel is associated with exclusive and unique experiences, combined with personalized services. When purchasing a trip, clients...
1 min read


Di fronte al caso siamo ciechi
Il segnale più evidente che oggi lo scenario politico ed economico internazionale sia dominato dal caos è che la maggior parte degli...
1 min read


L'Antifragile perchè
L’incertezza? Un vantaggio Il caos? Un alleato L’errore? Ci fa crescere Antifragile è un termine che si distingue sia da “fragile”, cioè...
1 min read


Meeting high-end MICE buyers: why Med Market is different from other B2B events.
The high-end events market has changed: whether it's corporate events, incentives, anniversaries, or private events, what today's "top...
2 min read


New high-end tourism market trends: The floor is given to the buyers.
1) Interview with Ivo Van de Velde We start this column dedicated to in-depth insights on new trends in high-end markets with a general...
1 min read


Vuoi acquisire congressi internazionali? Allora non andare all’estero…!
Il sistema decisionale del mercato congressuale è notoriamente di tipo “bottom up”. E’ cioè il delegato nazionale che raccogliendo...
1 min read


Christmas in Sardinia: a unique gift
The Christmas holidays in Sardinia have a special aroma… Christmas Day sees a lavish dinner prepared in every household, featuring the...
3 min read
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