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a MICE Blog
A curated hub of perspectives and stories
From congress intelligence to high-end experiential trends, this blog brings together all our voices — from
Congress Intelligence Unit, The Luxury MICE Brief, Maverick News
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European Congress Market 2024: Strategic Insights and Emerging Trends
A perspective from the Congress Intelligence Unit The year 2024 marked a turning point for the European congress sector. After years of...
Congress International Trends
3 min read
Rethinking the Role of the PCO in Congress 4.0
In the Congress 4.0 landscape, the Professional Congress Organiser (PCO) is undergoing a deep redefinition. Once seen primarily as...
Congress International Trends
1 min read
Destinations in Congress 4.0: From Venue to Experience
In the evolving landscape of Congress 4.0, destinations are no longer just places where events happen—they are becoming active...
Congress International Trends
2 min read
Congress 4.0 – A New Framework for a Changing Industry
In a time of accelerated transformation, the congress industry finds itself at a crossroads. Scientific societies, especially in the...
Congress International Trends
1 min read
Why ICCA Rankings Don’t Tell the Whole Story
For decades, ICCA rankings have been used as a benchmark to measure the success of destinations in the international congress sector....
Congress International Trends
3 min read
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